Understanding Narratiive Measures

The below list describes available Narratiive measures.

👤 Unique Browsers
Each web browser (or device) visiting a Narratiive tagged site is assigned a unique cookie ID.

The unique browsers metric displays the number of browsers that visited a site during the selected reporting period.

🔂 Visits
This metric displays the total visits (based on timed sessions) that occurred during the selected reporting period.

A session ends after 30 minutes of inactivity and a new session commences with any future visit from the same device.

A site's visits will generally report a higher number than unique browsers, because a browser may visit a site multiple times in the reporting period.

📱 Page Views
This metric displays the number of pages viewed by all visitors to a site.

A page view is counted each time a visitor clicks on a link, or refreshes the page, while visiting a site.

📰 Average Daily Unique Browsers
This metric displays the average number of visitors to a site each day.

It is calculated as the sum total of unique browsers from each day, divided by the number of days.

⏲ī¸ Average Visit Duration
This metric displays the average time a visitor spends browsing a site.

It is calculated as the total duration of all visits to a site, divided by the number of visits.

⏱ Average Page Duration
This metric displays the average time a visitor spends browsing a single page within a site.

It is calculated as the total duration of all visits to a site, divided by the number of page views.

📄 Average Page Views per Visit
This metric displays the average number of pages a visitor views whilst browsing a site.

It is calculated as the total page views, divided by the number of visits.

📑 Frequency: Visits per Unique Browser
This metric displays how frequently an average visitor views a site. It may be used to infer visitor loyalty.

It is calculated as the total visits, divided by unique browsers.

ℹī¸ Keep in mind

  • Unique Visitor metrics have been discontinued in Narratiive. Unique Browsers replaces this metric.

Last reviewed: 5 Feb 2019 (AP)
Last updated: 5 Feb 2019 (AP)

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