Understanding Narratiive Measures

Measures

Currently, Narratiive supports the following measures:

Unique Browsers A count of unique web browsers (or devices) that create one or more page views. Each web browser (or device) visiting a Narratiive tagged site is assigned a unique cookie ID, and the unique browsers measure displays the number of browsers that visited a site during the selected reporting period.
Visits A count of 30 minute browser sessions, that are extended by repeated page views. When a session ends after 30 minutes of inactivity, a new session commences with the next future visit from the same browser or device.
A site's visits will generally report a higher number than unique browsers, because a browser may visit a site multiple times in the reporting period.
Page Views A count of individual page views recorded when a user loads or refreshes a web page. A page view is counted each time a page is loaded by a user visiting a Narratiive tagged site.
Reach The % of the filtered total unique browsers that your group-by represents. 
Match Rate The % of the location’s total unique browsers that your group-by represents.
Affinity The number of times more likely your group-by’s unique browser will match your filters, vs. the average (1x).
Index The number of times more likely your group-by’s unique browser will match your filters, vs. the average (100).
Mobile Rate The mobile % of the filtered total unique browsers that your group-by represents.
Average Visit Duration The average duration for a visit in your group-by. It is calculated as the total duration of all visits to a site, divided by the number of visits.
Average Page Duration The average duration for a page view in your group-by. It is calculated as the total duration of all visits to a site, divided by the number of page views.
Average Daily Unique Browsers The daily average count of unique browsers in your group-by. It is calculated as the sum total of unique browsers from each day, divided by the number of days.
Frequency: Page Views Per Visit The average number of page views created per visit for your group-by. It is calculated as the total page views, divided by the number of visits.
Frequency: Visits per UB The average number of visits created per unique browser for your group-by. It is calculated as the total visits, divided by unique browsers.
Frequency: Page Views per UB  The average number of page views created per unique browser for your group-by. It is calculated as the total visits, divided by unique browsers.


Note:

  • Unique Visitor metrics have been discontinued in Narratiive. Unique Browsers replaces this metric.
  • % on Target and Share metrics have been discontinued in Narratiive due to overlap in purpose with Reach, Affinity and Match Rate.

How to use measures

  1. To add a measure to your query, click the Presentation options tab from the query editor.
  2. Then click the existing measure to replace it, or click the + symbol to add an additional measure
  3. Once the query has saved, click the Refresh data button in the query output area to load your new data.

Note:

  • Adding multiple measures has a significant impact on query performance. Remove unnecessary measures, or break them out into seperate queries if you have trouble.

Last reviewed: 8 Jul 2019 (MH)
Last updated: 8 Jul 2019 (MH)






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