Understanding Narratiive Measures
The below list describes available Narratiive measures.
đ¤ Unique Browsers
Each web browser (or device) visiting a Narratiive tagged site is assigned a unique cookie ID.
The unique browsers metric displays the number of browsers that visited a site during the selected reporting period.
đ Visits
This metric displays the total visits (based on timed sessions) that occurred during the selected reporting period.
A session ends after 30 minutes of inactivity and a new session commences with any future visit from the same device.
A site's visits will generally report a higher number than unique browsers, because a browser may visit a site multiple times in the reporting period.
đą Page Views
This metric displays the number of pages viewed by all visitors to a site.
A page view is counted each time a visitor clicks on a link, or refreshes the page, while visiting a site.
đ° Average Daily Unique Browsers
This metric displays the average number of visitors to a site each day.
It is calculated as the sum total of unique browsers from each day, divided by the number of days.
â˛ī¸ Average Visit Duration
This metric displays the average time a visitor spends browsing a site.
It is calculated as the total duration of all visits to a site, divided by the number of visits.
âą Average Page Duration
This metric displays the average time a visitor spends browsing a single page within a site.
It is calculated as the total duration of all visits to a site, divided by the number of page views.
đ Average Page Views per Visit
This metric displays the average number of pages a visitor views whilst browsing a site.
It is calculated as the total page views, divided by the number of visits.
đ Frequency: Visits per Unique Browser
This metric displays how frequently an average visitor views a site. It may be used to infer visitor loyalty.
It is calculated as the total visits, divided by unique browsers.
âšī¸ Keep in mind
- Unique Visitor metrics have been discontinued in Narratiive. Unique Browsers replaces this metric.
Last reviewed: 5 Feb 2019 (AP)
Last updated: 5 Feb 2019 (AP)