PressPass & SEO

PressPass and SEO

PressPass was thought, designed and built also keeping SEO in mind. PressPass is classified as Lead-in by web Search Engine crawlers: the reader gets a portion of the page content or a snippet of the entire page content still visible, with the rest remaining not visible until the user performs the requested action (interaction, sign in, sign up, subscription or similar).

As a Lead-in solution, there is no risk of canonicalization penalty from Search Engines: the URL remains the same for both pre and post users.


It is a common Industry best-practice to have self-referencing canonical URLs implemented on webpages, so if this not it yet in place for your website(s) or app(s), we recommend you to do it, as it will not only full-proof PressPass but also enhances the overall readability of your pages by web crawlers.

More on self-referencing canonical URLs here.

Self-referencing canonicals allow you to specify which URL you want to have recognized as the canonical URL. Google, for example, recommends using self-referencing canonicals but don’t make it mandatory.

Below, an example of a page with it implemented:

In simpler terms, a canonical tag (rel=”canonical”), is. A way of telling Search Engines that a specific URL represents the master copy of a page. Using canonicals prevents issues caused by identical or duplicate content appearing on multiple URLs.

Implementing self-canonical URLs

The easier way to implement self-canonicals in the page is to adding the <link rel="canonical" href="https://" /> code snippet at the header

Narratiive website example

The above-mentioned practice can be found in the demo version as well on

If you have other questions about PressPass and SEO, you can also reach us at