Tagging via Google Tag Manager


If you currently use Google Tag Manager, the Narratiive measurement tag can be implemented using this system.

The below instructions assume Google Tag manager has already been installed and tested on the target website, and that an Narratiive tracking tag has been obtained


Follow the steps to add and publish a tag in the 'Add, update and publish tags' section of the Tag Manager help site, paying attention to the following points:

  • The tag type is "Custom HTML Tag".
  • The trigger that the tag should fire on is "All Pages".


Once the tag is published in Tag Manager, Narratiive will start collecting and processing traffic data, which will be available in the dashboard after 48 hours.