Any data opted into emPower follows strict data collection protocols.
- We do not collect any personally identifiable information.
- All data collected for emPower is aggregated and anonymised to ensure there is no cannibalisation of the publishers' existing revenue.
- All data is current and fresh. Cookie data on emPower expires every 30 days, so a cookie we picked up several months ago won't be included unless it has been refreshed.
- We adhere to international data collection standards and we are accredited by the Audit Bureau of Circulations (ABC) South Africa.
- If a publisher decides to opt-out of emPower, we will not use that site’s data.