The below list describes available Narratiive measures.  These were known as columns in the Effective Measure dashboard.

👤 Unique Browsers
Each web browser (or device) visiting a Narratiive tagged site is assigned a unique cookie ID.  

The Unique Browsers metric displays the number of browsers that visited a site during the selected reporting period.

🔂 Unique Visits
This metric displays the total visits (based on timed sessions) that occurred during the selected reporting period.

A session ends after 30 minutes of inactivity and a new session commences with any future visit from the same device.

A site's Unique Visits will generally report a higher number than Unique Browsers, because a browser may visit a site multiple times in the reporting period.

📱 Page Views
This metric displays the number of pages viewed by all visitors to a site.

A page view is counted each time a visitor clicks on a link, or refreshes the page, within a site.

Average Page Duration
This metric displays the average time spent on each page during a visitor's session within a site.

👩‍💻 Average Visit Duration
This metric displays the average time spent during a visitor's session within a site.  

It is calculated as the total duration of all a site's visits, divided by the total number of sessions.

📰 Average - Daily Unique Browsers
This metric displays the average number of visitors to a site each day.

It is calculated as the sum of each day's Unique Browser count, divided by the number of days.

📑 Frequency - Page Views per Unique Browser
This metric displays the average number of pages viewed per visitor.  It may be used to infer visitor loyalty.

It is calculated as the total page views, divided by Unique Browsers.

📄 Frequency - Page Views per Session
This metric displays the average number of pages viewed per session.  

It is calculated as the total page views, divided by the total sessions.

ℹ️ Keep in mind

  • Unique Visitor metrics have been discontinued in Narratiive. Unique Browsers replaces this metric.
  • Measures that were available in Effective Measure, but that aren't available in Narratiive, are not included above.

Last reviewed: 22 Oct 2018 (AP)

Last updated: 27 Jul 2018 (AP)

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